My major project explores the change of football clubs under the influence of local and international ownership across the football league, the improvements and damage to these football clubs, the shady deals and ensuing protests.
For the D&AD John Lewis brief, they wanted a fresh and engaging way to entice the modern younger generation to their stores. ‘Here for you, through every moment’ is the key slogan, which explores the milestones of our target audience (25-35 year olds). The posters link towards milestones our target audience may experience throughout these years. I applied witty copywriting and striking images to appeal to attract the young urbanite viewers. By using simple creative execution and thought provoking style aimed to resonate with the target audience and revitalise John Lewis as a trendy, adaptable and modern brand.
My illustrations of a range of footballers and important people. A number have been reposted on the subject's social media.
For 8 months at Sky I have been a junior designer working for the advertising and marketing department. I have created print, digital and moving image content all within Sky’s rigorous brand guidelines. All of the work created is produced to strict timings and has a definitive sign off date which cannot be missed. As a lot of content has time specific content e.g. Sporting events.
The above content was produced for new home buyers and landlords who were thinking of purchasing Sky for their property.
I was given an open brief with specific dimensions to create these banners.
The logo below is currently being used for a new department at Sky. The idea behind the department is allowing current employees
to learn the different aspects of marketing and how they can implement their ideas into departments they don’t work for. But that
they interact with in a daily basis. This creates a collaboration which Sky values very highly.
The brief was to create a logo which links to marketing and the future. I looked at varied marketing logos. They were quite boring, confusing and messy. They also wanted a link to charts. I thought about stages and how marketing has many different avenues to producing a final outcome/piece. So I looked an arrow as a positive forward thinking hero then altered it accordingly. I produced it
to the Sky guidelines and used the Sky spectrum within the arrows to again show that is part of Sky.
The Formula 1 illustration at the bottom is a conceptual idea as we have been given the task of helping create a new creative campaign for the new season.
This Lionel Messi brief was given to me by Iris Worldwide. The creation of this illustration shows him thrilled yet determined to succeed in this season’s Champions League, proving that he is ready for the challenge after his team have qualified. He is wearing a muted blue shirt to allow his face to stand out and the detail and shading to add depth. The use of the background connects to the floodlights of champions league games and to when he dazzles the fans on the pitch. The illustration displays messi’s joy as he presents his amazing skills, from his unbelievable dribbling style to the amazing goals he scores.
I was given a brief by The Telegraph subsequently from my interview. It was to create visual images that will be used in their app. The idea behind them is that they will appeal to a younger audience as the image will try and visualize the news story.
Time is Alive
I was given a brief by Emily Crisps before my interview to test my skills within branding, advertising and marketing. I was to create various visual point of sales and advertising posters to be used across various media. Also to create artwork to be published on social media.
This brief was to pitch an idea for the company Grand Cafe for their UCC Coffee range. I wanted to show the culture side of the varied countries that the different products come from. I did this by using relevant patterns that attracts the viewer to the brand.
I created an illustration of Antoine Griezmann and wanted to see what it would look like as a GIF. These could be used on social media when he scores a goal.
For this project I wanted to highlight the housing crisis that is still effecting London today. I have created a fake property website that highlights the extreme properties that are on offer from mansions in Mayfair to bedsits in Peckham. To view the website please visit this link:
I was commissioned to produce a logo for a coffee and flower stall in Kensington. The stall is located in a busy part of town, so the brand had to appeal to all groups and ages. It was on BBC London promoting small businesses.
My task was to create movie references in an advertising campaign for Tic Tac. The posters had to be simple that the viewer could easily gather what the movie is.