For 8 months at Sky I have been a junior designer working for the advertising and marketing department. I have created print, digital and moving image content all within Sky’s rigorous brand guidelines. All of the work created is produced to strict timings and has a definitive sign off date which cannot be missed. As a lot of content has time specific content e.g. Sporting events.
The above content was produced for new home buyers and landlords who were thinking of purchasing Sky for their property.
I was given an open brief with specific dimensions to create these banners.
The logo below is currently being used for a new department at Sky. The idea behind the department is allowing current employees
to learn the different aspects of marketing and how they can implement their ideas into departments they don’t work for. But that
they interact with in a daily basis. This creates a collaboration which Sky values very highly.
The brief was to create a logo which links to marketing and the future. I looked at varied marketing logos. They were quite boring, confusing and messy. They also wanted a link to charts. I thought about stages and how marketing has many different avenues to producing a final outcome/piece. So I looked an arrow as a positive forward thinking hero then altered it accordingly. I produced it
to the Sky guidelines and used the Sky spectrum within the arrows to again show that is part of Sky.
The Formula 1 illustration at the bottom is a conceptual idea as we have been given the task of helping create a new creative campaign for the new season.